In their most concentrated organizing effort, Panchajanya Project representatives took a booth at the national Asian American Hotel Owners Association last year to promote their efforts. They received more than 12,000 confirmed orders.
Part of the acceptance of the Gita by the motel industry could be attributed to the fact that so many motel owners may already be familiar with the text — an estimated 60 percent of the economy lodgings in the United States are owned by Indian Americans, primarily Gujarati Patels.
Gideon checked out! Book distribution takes a turn – seeking the attention of the traveller.